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ALEJANDRO BALDE

From Vision to Victory.

Every Detail Tells a Story.

In a world of mass production, we choose to do things differently. Every piece we make holds purpose - built to mark your story, not just your style.

You’re owning a piece of the journey, and we make sure every step of that journey reflects excellence, intention, and legacy.

Start Your Custom Piece

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Iced London Services

Designed to elevate your experience — from unboxing to personalised creation.

Signature Packaging

Every piece is packaged in our signature ICED LONDON gift box, complete with a polishing cloth and authenticity card — because presentation matters.

Lifetime Refurbishment

Our refurbishment service restores your piece to its original shine — including deep cleaning, polishing, and re-plating if needed. Available exclusively to our customers.

Bespoke Design

Turn your vision into a custom piece, crafted from premium materials. From initial sketch to final polish, one-on-one with our design team.